SIMPATIK, EGA RESTU PUTRI (2016) PENGARUH BAURAN PEMASARAN TERHADAP PERILAKU PEMBELIAN KONSUMEN MAKANAN BALITA SUPERMARKET DI SURABAYA (Studi Kasus Supermarket Reny, Supermarket Bilka, Dan Supermarket Barata Di Surabaya). Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
The purpose of this study was to determine the marketing mix buying behavior toddler food. Supermarkets in Surabaya (Study in Reny supermarket, Bilka Supermarket, Supermarket Barata). By respondents as many as 384 people. Results showed that the indicator of products, pricing competitive, shopping convenience, promotion, atmosphere, and personnel showed that not every variables significantly influence to consumer purchasing behavior. There are several variables that significantly influence to consumer purchase behavior, the variable is products, price competition, shopping convenience, personnel, and atmosphere. Variables were not significant to the consumer buying behavior is variable promotion. Promotion were not significant because most supermarket less to promote the product so that many consumers are not aware of any sale in the supermarket Keywords: Product, Price Competition, Convenience Shopping, Promotion, Atmosphere, Personnel, and Consumer Buying Behavior, Supermarket
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 04 Sep 2017 04:08 |
| Last Modified: | 23 Aug 2019 02:58 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/2262 |
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