YAZID, RIFQI KHOIRUL (2016) PENGARUH WARNA KEMASAN, BAHAN KEMASAN, DESAIN KEMASAN TERHADAP PERILAKU PEMBELIAN KONSUMEN MIE INSTAN INDOMIE DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
The purpose of this study was to determine the effect of Color Packaging, Packaging Materials, Packaging Design consumer buying behavior Indomie instant noodles in Surabaya.This study uses the entire population of the community in Surabaya, which consume instant noodle product is indomie. The sampling technique using the 100 respondents of this research community in the city of Surabaya. Data were analyzed using descriptive analysis, classification assumption test and multiple linear regression analysis using SPSS 17.0.Based on the hypothesis under study then get results penelitiaan that the color of packaging and packaging materials of Indomie instant noodles are not significantly influence consumer purchasing behavior. As for the packaging design can significantly affect consumer purchasing behavior for Indomie instant noodles in Surabaya. As for the color of packaging, packaging materials, and packaging design, overall a significant influence on consumer buying behavior Indomie instant noodles in Surabaya. Keyword: Color Packaging, Packaging Materials, Packaging Design, Consumer Buying Behavior.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 21 Jul 2017 02:18 |
| Last Modified: | 21 Jul 2017 02:18 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/2186 |
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