PENGARUH PERSEPSI CORPORATE SOCIAL RESPONSIBILITY(CSR)TERHADAP KEPERCAYAAN DAN KOMITMEN NASABAH SERTA REPUTASI PERUSAHAAN:STUDI DI BANK JATIM

HARTO, ALFIAN TRI (2016) PENGARUH PERSEPSI CORPORATE SOCIAL RESPONSIBILITY(CSR)TERHADAP KEPERCAYAAN DAN KOMITMEN NASABAH SERTA REPUTASI PERUSAHAAN:STUDI DI BANK JATIM. Undergraduate thesis, STIE PERBANAS SURABAYA.

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Abstract

Corporate Social Responsibility (CSR) as well as banking institutions Bank Jatim strategy to get closer to the surrounding environment. Corporate Social Responsibility (CSR) Bank Jatim is a form of concern for the environment and society. Thus, the level of trust and commitment to the Customer and Corporate Reputation become a positive influence in their programs of Corporate Social Responsibility Bank Surabaya East Java. This study aims to analyze whether the perception of Corporate Social Responsibitly (CSR) affects the confidence and commitment of the Customer and Corporate Reputation. Questionnaires have been distributed to 100 respondents in the Bank's customers in Surabaya, East Java, after it was processed using WarpPLS 5.0. Researchers get the result that the perception of Corporate Social Responsibility (CSR) has positive influence on Belief, Commitment to the Customer and the company's reputation, so that perception of Corporate Social Responsibility (CSR) affect the significance of the Trust Customer, customer commitment and reputation of Bank Jatim. Keywords: Perception of Corporate Social Responsibility (CSR), Customer Trust, Commitment to Customer, Bank Jatim.

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 381 - MARKETS
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 21 Jul 2017 03:12
Last Modified: 21 Jul 2017 03:12
URI: http://eprints.perbanas.ac.id/id/eprint/2152

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