ANGGASTA, IHSAN (2014) PENGARUH KEPERCAYAAN PELANGGAN,NILAI YANG DIRASA DAN HAMBATAN BERALIH TERHADAP RETENSI PELANGGAN PADA PENGGUNA IPHONE APPLE DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
Influence of costumer trust, perceived value and switching barriers on costumer retention in the costumer of Iphone Apple Surabaya.Research show that costumer trust is the culcumination product purpose. The purpose of this research were the influence of the costumer trust, perceived value & switching barries.The designed of this study using convenience sampling. The data was collected using questionnaire. The method analysis used is multiple linier regretion using the program SPSS 16.The result of this research are costumer trust and perceived value variable effect is not have significantly,switching barriers variable have significantly effect for costumer retention. Keyword : Costumer Trust, Perceived Value, Switching Barriers, Costumer Retention.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 18 Jul 2017 04:25 |
| Last Modified: | 18 Jul 2017 04:25 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/2068 |
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