Search for collections on Perbanas Institutional Repository

Pengaruh Word of Mouth dan Nama Merek pada Kepercayaan Merek terhadap Niat Pembelian pada Mobil Toyota Agya di Kota Surabaya

AGUSTIN, DWI ANITA (2014) Pengaruh Word of Mouth dan Nama Merek pada Kepercayaan Merek terhadap Niat Pembelian pada Mobil Toyota Agya di Kota Surabaya. Undergraduate thesis, STIE PERBANAS SURABAYA.

[img]
Preview
Text
ARTIKEL ILMIAH.pdf

Download (679kB) | Preview
[img]
Preview
Text
COVER.pdf

Download (966kB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (268kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (270kB) | Preview
[img] Text
BAB III.pdf
Restricted to Registered users only

Download (388kB)
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (1MB)
[img]
Preview
Text
BAB V.pdf

Download (89kB) | Preview
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (2MB)

Abstract

The purpose of this study was to assess the effect of word of mouth on brand trust, the effect on the brand name to brand trust, the effect of brand trust on purchase intentions Toyota Agya in Surabaya. Targets to be achieved in this study is word of mouth positive significant effect on brand trust, positive significant brand names on brand trust, significant positive brand trust on purchase intentions. The data used is primary data using 120 respondents. The primary data from the respondent were taken using questionnaires that has been tested in term of validity and realibility. Data collection techniques used purposive sampling and retrieval techniques in the study sample also uses non probbilitas (non-probability sampling method / non-randomly sampling). The data then were analyzed using (SEM) on AMOS 21.0. the research result was that word of mouth positive significant effect on brand trust, positive significant brand names on brand trust, significant positive brand trust on purchase intentions. Keywords: Word of Mouth, Brand Name, Brand Trust and Purchase Intention

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 14 Jul 2017 04:39
Last Modified: 14 Jul 2017 04:39
URI: http://eprints.perbanas.ac.id/id/eprint/1974

Actions (login required)

View Item View Item