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ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PADA PT. BHIRAWA STEEL

ULYAH, NADROTUL (2016) ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PADA PT. BHIRAWA STEEL. Masters thesis, STIE Perbanas Surabaya.

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Abstract

This research performed in PT. Bhirawa Steel have aims to identify and analyzing measures that had done and expected from analysis result can be made of valuable material inputs in arranging marketing strategy of PT. Bhirawa Steel. Analysis of marketing strategy of this study using SWOT analysis, by employing qualitative method research design, unit that observed in this research are marketing strategy and SWOT analysis. Informants come from representatives of department and customer retail. Informant represented employees are 6 informants, while represented customer retail are 9 informants. Information related to marketing strategy gained from direct interview result with all informants, doing field observation and collecting secondary data exist in the company. The result of this research are marketing strategy implementation in PT. Bhirawa Steel already running good although not 100% perfect. Management had tried to regulate marketing strategy to be able increasing sales, and the important thing in the marketing strategy implementation success is commitment from superior and marketing manager, for correction and control marketing strategy against steel iron product competition. Keywords : Marketing Strategy, SWOT Analysis, PT. Bhirawa Steel

Item Type: Thesis (Masters)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.83 - MARKET RESEARCH
Divisions: Magister of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 22 Jul 2016 12:14
Last Modified: 22 Jul 2016 12:14
URI: http://eprints.perbanas.ac.id/id/eprint/163

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