Khasanah, Aimatul (2026) Analisis Strategi Pemasaran Rempah-rempah Bubuk PT. Sumber Berkah Nusantara dalam Memasuki Pasar Global. Masters thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
This study aimed to analyze the global marketing strategy of powdered spices at PT. Sumber Berkah Nusantara in entering the global market by identifying internal and external factors, analyzing the company’s strategic position, and formulating an integrated global marketing strategy. This study employed a descriptive qualitative approach, with PT. Sumber Berkah Nusantara as the unit of analysis. Primary data were obtained through in-depth interviews with five informants consisting of an internal company r
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Magister of Management |
| Depositing User: | AIMATUL KHASANAH |
| Date Deposited: | 26 Oct 2026 02:32 |
| Last Modified: | 26 Oct 2026 02:32 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/14497 |
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