Fachrezi, Rafly Alif Zahwa (2024) Peran Kesadaran Diri Masyarakat, Kebanggaan, Rasa Bersalah, Dan Kesadaran Penuh Terhadap Niat Membeli Produk Ramah Lingkungan The Body Shop. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
The Research was designed to measure and analyze the results of the variables determined by the researcher. The purpose of this study is to analyze "The Role Of Public Self-Awareness, Pride, Guilt, And Mindfulness Of The Body Shops To Green Purchase Product." The research method used is descriptive with a quantitative approach. According to Sugiyono (2019), quantitative research refers to research that uses sampling techniques, generally random, and data collection using research instruments. Statistical data analysis is then conducted to test the research hypothesis.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | RAFLY ALIF ZAHWA FACHREZI |
| Date Deposited: | 09 Dec 2025 04:25 |
| Last Modified: | 09 Dec 2025 04:26 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/13902 |
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