Brylliansyah, Deviyn Alfian (2025) Pengaruh Harga, Kualitas Produk dan Kepercayaan Terhadap Keputusan Pembelian Kendaraan Bekas pada Balai Lelang PT. JBA Indonesia. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
Along with the development of the business world in the era of globalization, more and more companies are offering quality products at competitive prices on the market, so that business success is highly dependent on competition in the used vehicle auction business world. This study aims to analyze how the influence of price, product quality and trust on purchasing decisions for used vehicles at the auction hall PT. JBA Indonesia. This research uses a quantitative approach method. Primary data for this study are respondents' statements in response to a questionnaire to a sample that has been determined by researchers totaling 94 respondents. the results of this study state that product price variables, product quality and consumer confidence have a positive and significant influence on consumer purchasing decisions. Companies are advised to focus on improving product quality, because the results show that product quality has a significant influence on consumer purchasing decisions. Keywords : Purchase Decision, Product Quality, Trust, Price
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | DEVIYN ALFIAN BRYLLIANSYAH |
| Date Deposited: | 13 Mar 2025 04:17 |
| Last Modified: | 13 Mar 2025 04:17 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/13452 |
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