Sukmawati, Sukmawati (2025) Pengaruh Halal Brand Image, Halal Brand Trust ,And Halal Brand Loyalty Terhadap Purchase Intention Pengguna Skincare Wardah. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
ARTIKEL ILMIAH.pdf Restricted to Registered users only Download (686kB) |
|
|
Text
COVER.pdf Restricted to Registered users only Download (506kB) |
|
|
Text
BAB I.pdf Download (377kB) | Preview |
|
|
Text
BAB II.pdf Download (402kB) | Preview |
|
|
Text
BAB III.pdf Restricted to Registered users only Download (490kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (842kB) |
|
|
Text
BAB V.pdf Download (165kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (2MB) |
Abstract
ABSTRACT Porpuse: This study aims to determine the effect of Brand Image, Brand Trust, and Brand Loyalty on Purchase Intention of wardah products. The type of research used is quantitative research through a consumer survey approach. The sampling technique used was purposive sampling. Data collection is done by survey method through google form filled in by respondents. The research sample used was 156 respondents who had bought and used Wardah skin care products. In this study, the test used in statistical analysis is hypothesis testing with PLS-SEM (Partial Least Square Structural Equation Modeling) software and WarpPLS 7.0. Based on the management results, The results of this study indicate that (1) Halal Brand Image has a significant influence on Halal Brand Trust in Wardah Skincare. (2) Halal Brand Image also significantly affects Halal Brand Loyalty in Wardah Skincare, (3) Halal Brand Image does not significantly affect Purchase Intention in Wardah Skincare (4) Halal Brand Trust significantly affects Purchase Intention in Wardah Skincare, (5) Halal Brand Loyalty significantly affects Purchase Intention in Wardah Skincare. Keywords: Halal Brand Image; Halal Brand trust; Halal Brand Loyalty; Purchase Intention
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | SUKMAWATI SUKMAWATI |
| Date Deposited: | 26 Feb 2025 07:43 |
| Last Modified: | 26 Feb 2025 07:43 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/12996 |
Actions (login required)
 |
View Item |
