Parannuan, Kevin (2025) Analisis Perilaku Konsumen Generasi Z terhadap Penggunaan QRIS (Pendekatan TAM). Undergraduate thesis, Universitas Hayam Wuruk Perbanas.
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
ARTIKEL ILMIAH.pdf Restricted to Registered users only Download (649kB) |
|
|
Text
Cover.pdf Restricted to Registered users only Download (434kB) |
|
|
Text
BAB I.pdf Download (369kB) | Preview |
|
|
Text
BAB II.pdf Download (520kB) | Preview |
|
|
Text
BAB III.pdf Restricted to Registered users only Download (532kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (973kB) |
|
|
Text
BAB V.pdf Download (786kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (1MB) |
Abstract
This study aims to analyze the behavior of generation Z consumers towards the use of Quick Response Code Indonesian Standard (QRIS) with the Technology Acceptance Model (TAM) approach. Quantitative methods are used to collect data from 228 respondents who are QRIS users in Indonesia. The results showed that perceived ease of use has a positive and significant influence on attitudes towards using QRIS. In addition, perceived usefulness and trust also have a significant effect on behavioral intention to use QRIS. These findings indicate that these factors are important in influencing QRIS adoption among generation Z. Researchers recommend strengthening education and promotion about QRIS to increase user understanding and trust, as well as simplifying the process of using the QRIS application to increase adoption in the community.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Kevin Parannuan |
| Date Deposited: | 11 Mar 2025 19:46 |
| Last Modified: | 11 Mar 2025 19:46 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/12983 |
Actions (login required)
 |
View Item |