PENGARUH HARGA, NILAI MANFAAT DAN KUALITAS TERHADAP KEPUASAN PELANGGAN MEREK AQUA DI SURABAYA

AMITA, UNI (2013) PENGARUH HARGA, NILAI MANFAAT DAN KUALITAS TERHADAP KEPUASAN PELANGGAN MEREK AQUA DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.

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Abstract

The research purposes to recognizes what are price, benefit value and quality simultaneously have significant influences on consumer satisfaction of drinking water package AQUA brand in Surabaya and to knowing the price, benefit value and quality partially have significant influences on consumer satisfaction of drinking water package AQUA brand in Surabaya. The researcher using primary data source. Data collecting method of this research by distributing questionnaire. Population of this research are user of drinking water package gallon brand AQUA in Surabaya. In this research the researcher uses samples as 100 respondents of drinking water package gallon brand AQUA user during one year in Surabaya. The research use multiple linear regression analysis instrument and data calculation done by using Statistic Program of Social Science (SPSS) 16.0, and sampling technique Convenience Sampling. From t test had been done could be known that are price, benefit value and quality have significant influences partially on dependent variabel that is consumer satisfaction. From F test had been done known that are price, benefit value and quality have significant influences simultaneously on dependent variabel that is consumer satisfaction.From the discussion result of multiple linear regression can be concluded that there is simultaneously influences as 56,5% between price, benefit value, and quality toward consumer satisfaction. While remain as many 43,4% influenced by other variable. Keywords : price, benefit value, quality, consumer satisfaction

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 17 May 2017 05:09
Last Modified: 17 May 2017 05:09
URI: http://eprints.perbanas.ac.id/id/eprint/1298

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