Fernanda, Radhi Rahman (2025) Pengaruh Kualitas Produk, Kualitas Layanan Online , Dan Persepsi Harga Terhadap Niat Beli Ulang Produk Erigo. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
ARTIKEL ILMIAH.pdf Restricted to Registered users only Download (574kB) |
|
|
Text
COVER.pdf Restricted to Registered users only Download (439kB) |
|
|
Text
BAB I.pdf Download (336kB) | Preview |
|
|
Text
BAB II.pdf Download (479kB) | Preview |
|
|
Text
BAB III.pdf Restricted to Registered users only Download (359kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (398kB) |
|
|
Text
BAB V.pdf Download (251kB) | Preview |
|
|
Text
Lampiran.pdf Restricted to Repository staff only Download (1MB) |
Abstract
ABSTRACT Based on the research that has been done, the purpose of this study is to determine the effect of product quality, online service quality, and price perception on repurchase intention of erigo products. This study uses a quantitative approach which is carried out by distributing questionnaires to respondents. Respondents are determined using purposive sampling. Data processing techniques use SEM-PLS with smart –pls 4.0 and descriptive analysis using Microsoft Excel. The results of the study indicate that product quality and online service quality have a significant effect on repurchase intention, while price perception does not have a significant effect on repurchase intention. Keywords: product quality, online service quality, price perception
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | RADHI RAHMAN FERNANDA |
| Date Deposited: | 13 Feb 2025 01:34 |
| Last Modified: | 13 Feb 2025 01:34 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/12875 |
Actions (login required)
 |
View Item |