Wati, Bella Dwi Indah (2022) Pengaruh Pengalaman Berbelanja, Kemudahan Penggunaan dan Kualitas Informasi terhadap Niat Beli di Toko Online Shopee di Wilayah Sidoarjo. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
E-commerce or online shops at this time is one of the concepts that is quite developed in the internet world. The use of this content can benefit many parties, both from the consumer side or from the producer. The purpose of this study is the perceived quality of information partially on purchase intentions at the Shoppe online store. The research method used is a clause research using qualitative research. The sample in this study is Shoppe online shop consumers with 100 respondents using non-probability sampling technique. The analysis technique in this study uses Warp Partial Least Square (PLS) analysis. The results in this study prove that: (1) Shopping experience has a significant effect on Purchase Intention; (2) Ease of Use has no significant effect on Purchase Intention; and (3) Information Quality has a significant influence on Purchase Intention. Keywords: Shopping Experience, Ease of Use, Quality of Information Purchase Intention
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | BELLA DWI INDAH WATI |
| Date Deposited: | 22 Aug 2024 01:39 |
| Last Modified: | 22 Aug 2024 01:39 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/12662 |
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