SISWOKO, STEFFI WIDYANI (2013) PENGARUH STATUS SOSIAL TERHADAP RESPON KONSUMEN PENGGUNA BLACKBERRY DI STIE PERBANAS SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
|
Text
ARTIKEL ILMIAH.pdf Download (748kB) | Preview |
|
|
Text
COVER.pdf Download (2MB) | Preview |
|
|
Text
BAB I.pdf Download (1MB) | Preview |
|
|
Text
BAB II.pdf Download (1MB) | Preview |
|
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
BAB III.pdf Restricted to Registered users only Download (5MB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (1MB) |
|
|
Text
BAB V.pdf Download (1MB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (2MB) |
Abstract
Blackberry is a product originally intended for the executive but now Blackberry has been commonly used by all classes. These research trying to reveal the influence of one of the dimensions of brand associations that the social status of the consumer response to Blackberry user. This research try investigated consumer response in the brand extension, brand recomendation and price premium of Blackberry. The function of social status would express feelings of admiration and prestige that may be experienced by consumers for using Blackberry. While on the brand is the desire of consumers to recommend the brand to others. Brand extension is the willingness of consumers to accept the expansion of the brand, while the price premium is the willingness to pay premium prices for the consumer to receive a premium price of the brand. Ketwords : social status, consumer respons, recommendation, premium price, brand extension
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 16 May 2017 03:59 |
| Last Modified: | 16 May 2017 03:59 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/1244 |
Actions (login required)
 |
View Item |