Alifiansyah, Dimas Ananda (2024) Pengaruh Nilai Kegunaan Dan Nilai Hedonis Terhadap Niat Membeli Dan Loyalitas Melalui Mediasi Kepuasan Pada Pengguna Shopee Food Di Surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
ABSTRACT based on the research that has been carried out, the aim of this research is to determine the influence of useful value and hedonic value on purchase intention and loyalty through satisfaction mediation in shopee food users in surabaya. this research uses a quantitative approach which is carried out by distributing questionnaires to respondents. respondents were determined using purposive sampling. data processing techniques use sem-pls with smart –pls 4.0 and descriptive analysis using microsoft excel. the research results show that hedonic value has a significant influence on user satisfaction, satisfaction has a significant influence on purchase intention, utility value has a significant influence on satisfaction, purchase intention has a significant positive influence on loyalty.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | DIMAS ANANDA ALIFIANSYAH |
| Date Deposited: | 25 Jun 2024 06:31 |
| Last Modified: | 25 Jun 2024 06:31 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/12436 |
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