Sari, Selfi Laela and Burhanudin, Burhanudin (2023) Emotional Experience and Conative Loyalty: The Mediating Role of Revisit Intention. Jurnal Manajemen dan Kewirausahaan, 11 (1). pp. 40-48. ISSN 2301-9093
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Abstract
This purpose of this study is to empirically investigate the influence of emotional experience and intention to revisit on conative loyalty, as well as the role of intention to revisit as a mediator between emotional experience and conative loyalty. The population of this research was the visitors of Sunan Ampel religious tourism, Surabaya, Indonesia. The data was analyzed using structural equation modeling. There were 267 respondents participated in this study. The findings show emotional experience has positive influences on both visitors’ conative loyalty and intention to revisit. Moreover, emotional experience influences conative loyalty through the mediation of revisit intention. The stronger the positive emotional experience perceived by visitors, the stronger their desire to return to the same location.
| Item Type: | Article |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Lecturer |
| Depositing User: | BURHANUDIN BURHANUDIN |
| Date Deposited: | 02 Jan 2024 02:36 |
| Last Modified: | 09 Jan 2024 06:15 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/11751 |
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