Febrianty, Andrea Sevia (2023) Pengaruh Keterlibatan Merek, Kecintaan Merek, Kepercayaan Merek Dan Kualitas Produk Terhadap Loyalitas Merek Toyota Avanza Di Kota Surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
The purpose of this study was to analyze the influence of Brand Involvement, Brand Love, Brand Trust and Product Quality on Toyota Avanza Brand Loyalty in the city of Surabaya. This research is a causal research with the independent variable brand involvement, brand love, brand trust and product quality and the dependent variable is brand loyalty. Primary data collection was carried out using a questionnaire using the Google Form media. The number of respondent samples was 113 respondents which consisted of 31 respondents for small samples and 83 respondents for large samples. Data analysis using SPSS using descriptive analysis followed by multiple linear regression analysis. The results of this study indicate that Brand Involvement, Brand Love, Brand Trust and Product Quality have a positive effect on Toyota Avanza Brand Loyalty in the city of Surabaya Keywords: Brand Involvement, Brand Love, Brand Trust, Product Quality, Customer Brand Loyalty, and Toyota Avanza in the city of Surabaya
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | ANDREA SEVIA FEBRIANTY |
| Date Deposited: | 19 Jun 2023 06:22 |
| Last Modified: | 19 Jun 2023 06:22 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/11117 |
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