Pengaruh Kualitas Layanan dan Kualitas Produk terhadap Kepuasan Konsumen Produk Ireborn Fitness di Surabaya

Ardiansyah, Denny (2023) Pengaruh Kualitas Layanan dan Kualitas Produk terhadap Kepuasan Konsumen Produk Ireborn Fitness di Surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.

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Abstract

The purpose of this research is to Influence Of Service Quality And Product Quality On Consumer Satisfaction Of Ireborn Fitness Products In Surabaya. The sampling technique in this study was using non-probability sampling, where sampling only provides one opportunity for members of the population to be sampled. The data analysis method used is multiple linear analysis (MRA) using the SPSS 25 for windows program. The results of this study state that the effect of service quality on customer satisfaction is where service quality also influences customer satisfaction. Simultaneously a positive influence on consumer satisfaction on ileborn fitness products.

Item Type:	Thesis (Undergraduate)
Subjects:	600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions:	Bachelor of Management
Depositing User:	DENNY ARDIANSYAH
Date Deposited:	06 Jun 2023 08:13
Last Modified:	06 Jun 2023 08:13
URI:	http://eprints.perbanas.ac.id/id/eprint/10992

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