Perdana, Dion Anugerah (2023) Pengaruh Kepercayaan, Keamanan, dan Promosi Media Sosial terhadap Keputusan Pembelian Masyarakat pada Shopee. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
The rapidly developing digital era has changed people's views in all things, including online shopping. This study aims to determine the effect of Trust, Security, and Social Media Promotion on purchasing decisions at Shopee. The method used in this research is quantitative. Data collection was carried out online via google form by obtaining 95 respondents, then the data analysis was obtained using SEM (Structural Equation Model) analysis with SmartPLS version 3.0 software. This study found that trust does not significantly influence purchasing decisions. Security has no significant effect on purchasing decisions. Social media promotions have a significant effect on purchasing decisions.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Trust, Security, Promotion, Purchase Decisions |
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | DION ANUGERAH PERDANA |
| Date Deposited: | 20 Jun 2023 05:51 |
| Last Modified: | 20 Jun 2023 05:51 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/10988 |
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