Jailani, Vanindya Risqy (2023) Pengaruh Norma Subjektif, Persepsi Kontrol Perilaku, Kecemasan Dan Niat Berperilaku Pada Konsumen Shopee. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
|
Text
ARTIKEL ILMIAH.pdf Download (1MB) | Preview |
|
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
COVER.pdf Restricted to Registered users only Download (2MB) |
|
|
Text
BAB I.pdf Download (809kB) | Preview |
|
|
Text
BAB II.pdf Download (1MB) | Preview |
|
|
Text
BAB III.pdf Restricted to Registered users only Download (1MB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (2MB) |
|
|
Text
BAB V.pdf Download (971kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (3MB) |
Abstract
This study aims to examine the relationship between subjective norm, perceived behavioral control, anxiety and behavioral intention. The sample in this study consisted of 125 respondents who were users of e-commerce Shopee. This study using convenience sampling based on Structural Equation Modeling-Partial Least Square (SEM-PLS) and analyzed using WarpPls 7.0. The results of this study indicate that subjective norms have no effect on anxiety. Furthermore, perceived behavioral control show that anxiety both behavioral intention. Studies on the reuse intention of such applications are still limited. This study found that companie can increase people's confidence by continuing to eliminate anxiety. Keywords : subjective norm, perceived behavioral control, anxiety, behavioral intention
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.83 - MARKET RESEARCH |
| Divisions: | Bachelor of Management |
| Depositing User: | VANINDYA RISQY JAILANI |
| Date Deposited: | 05 Sep 2023 03:08 |
| Last Modified: | 05 Sep 2023 03:08 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/10923 |
Actions (login required)
 |
View Item |