Abadiyati, Ayu Siti Amanah (2014) Perbedaan Faktor Yang Mempengaruhi Keinginan Nasabah Menabung Di Bank Mandiri Dan BCA. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
The theory of consumer behaviour is the behaviour of consumers as an act that directly involved in getting and spending, taking products and services, including the process of decision that precedes and follows this action. Savings according to classic theory is a function of interest rates so it become high interest rates are getting higher also desire, people will be impelled to sacrifice or reducing spending in order to increase savings to consumption The method used in this research is test different mann whitney. In this research, its population was bank customers of Mandiri and Bca. Sample of research as many as 114 person bank customers.The bank customer are 48 BCA’s bank customers and 96 Mandiri’s bank customers. Test different mann whitney requires the probability of 0.05. If the value of the probability less than 0.05 hypothesis null was rejected. It’s means, one variable are tested to have a difference. Key Words : consumer behaviour, saving, bank customer, trusted of costumer,the quality of service, facilities bank, sales promotions, perception of bank interest, advertising of banking
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.17 - BANKING SERVICES |
| Divisions: | Bachelor of Accountancy |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 05 Jul 2017 02:58 |
| Last Modified: | 08 Nov 2019 01:56 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/1090 |
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