Zakiah, Angelita Prania Firdaus (2023) Pengaruh Minimalism, Kepuasan Pelanggan Terhadap Kebahagiaan Dan Niat Beli Pada Pengguna E-commercee Shopee. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
Happiness can be defined as a state of joy and well-being combined with a sense of meaning and appreciation of life. Purchase intention is defined as a purchase that consumers expect or plan to buy in the future. Minimalism can be defined as a sustainable lifestyle in which an individual greatly reduces their materialistic assets. Customer satisfaction is an overall assessment of a product or service based on the experience of buying and consuming it from time to time. This research was conducted to examine the effect of minimalism, customer satisfaction on happiness and purchase intention. The number of respondents in this study were 100 respondents from Greater Surabaya. Respondents were selected by means of nonprobability sampling. By using the Partial Least Square Equation Modeling data analysis technique using the Smart PLS 3.0 program. The results of this study prove that minimalism has no significant effect on happiness, customer satisfaction has a significant effect on happiness, and happiness has a significant effect on purchase intention.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | ANGELITA PRANIA FIRDAUS ZAKIAH |
| Date Deposited: | 05 Jun 2023 01:51 |
| Last Modified: | 05 Jun 2023 01:51 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/10786 |
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