Firmansyah, Amirul (2022) Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Produk Mie Sedaap di Gresik. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
At this time, there are many companies that produce instant noodles with various characteristics on their products. There are several of the largest instant noodle brands in Indonesia, one of which is Sedaap Noodles. Therefore, Sedaap Noodles must compete with other companies in order to get the attention of consumers and in the end consumers are more interested in buying the Sedaap Noodles product. The purpose of this study was to examine and analyze the influence of brand image, product quality, and price on the purchasing decision of Sedaap Noodles in Gresik. The subjects of this research are Sedaap Noodles consumers in Gresik. This study uses data collection methods by distributing questionnaires with purposive sampling technique. In this study using a small sample of 30 respondents and a large sample of 110 respondents. The variables in this study consisted of the dependent variable, namely purchasing decisions and independent variables, namely brand image, product quality, and price. The results of this study indicate that brand image, product quality, and price partially have a significant positive effect on purchasing decisions for Sedaap Noodles products in Gresik. Keywords : Brand Image, Product Quality, Price, Purchase Decision, Sedaap Noodles.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT |
| Divisions: | Bachelor of Management |
| Depositing User: | AMIRUL FIRMANSYAH |
| Date Deposited: | 24 Aug 2022 02:12 |
| Last Modified: | 24 Aug 2022 02:12 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/9532 |
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