Ramadhan, Gilang (2022) Analisis Perilaku Impulse Buying di Era Covid 19 Pada Generasi Z di E-Commerce Perspektif Bisnis Syariah. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
With the development of technology, some people change their buying and shopping behavior patterns online, during this pandemic people don't want to leave the house. This study aims to determine impulse buying behavior in the era of covid 19 in generation z in e-commerce from a sharia business perspective. The methode of data collection in this research is to use the methode of interviews, observation, and documentation to informants. The results of this research are impulse buying behaviour in generation z at Universitas Hayam Wuruk Perbanas Surabaya, Universitas Dinamika, Universitas Airlangga, Universitas Negeri Surabaya included in the category or type of buying behaviour pure impulse buying, planned impulse buying, impulse buying suggestion, impulse buying reminder, factor external and internally. From a sharia business perspective, impulse buying behavior in generation z at Universitas Hayam Wuruk Perbanas Surabaya, Universitas Dinamika, Universitas Airlangga, Universitas Negeri Surabaya is in accordance with the sharia business perspective including including illahiyah, nabawi, adliyah, hurriyah, prinsip mussawah, ta’awun.
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS |
| Divisions: | Bachelor of Islamic Economic |
| Depositing User: | GILANG RAMADHAN |
| Date Deposited: | 08 Apr 2022 02:52 |
| Last Modified: | 08 Apr 2022 02:52 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/8686 |
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