Salamah, Febylia Nisa’atus (2022) Analisis Preferensi UMKM Terhadap Minat Penggunaan Financial Technology (Survei pada UMKM di Kabupaten Bojonegoro). Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
Current technological developments and advances greatly help the community and MSMEs in financial transactions. Financial technology (fintech), for example, with this financial technology is very helpful in increasing access and decentralization of the financial system, where technological advances are used to enable economic growth, both from individual communities and MSMEs. The role of micro, small and medium enterprises or MSMEs is an important factor in growing the level of a country's economy. Because MSMEs are able to utilize national resources, including the use of labor in accordance with the interests of the people and achieve maximum economic growth. This means that MSMEs can help maintain economic stability. Therefore, the use of financial technology services in the MSME sector must be implemented properly in order to provide effective collaboration. Financial technology has several digital transaction products and services that greatly facilitate MSME actors in transacting. Where, products and services from financial technology have flexibility and efficiency in transactions and can increase sales results for MSME actors. To be able to implement financial technology services, MSME actors must have reasons and stages that become the basis of influence in efforts to improve the practice of using financial technology. Therefore, this study aims to determine whether the preferences of SMEs affect the interest in using financial technology. The method in this study uses descriptive qualitative methods by distributing questionnaires and interviews directly to MSME actors in the Bojonegoro Regency area. The results of this study indicate that MSME preferences such as awareness, knowledge, liking, preference, and conviction can increase and affect the interest in using financial technology for MSME actors in Bojonegoro Regency. Keywords: Financial Technology, MSME Preferences, MSMEs Business Actors
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 657 - ACCOUNTING > 657.042 - FINANCIAL ACCOUNTING |
| Divisions: | Bachelor of Accountancy |
| Depositing User: | FEBYLIA NISA\'ATUS SALAMAH |
| Date Deposited: | 21 Mar 2022 06:11 |
| Last Modified: | 21 Mar 2022 06:11 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/8658 |
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