Ronny, Ronny and Sihotang, Ellen Theresia and Sekarsari, Larasati Ayu (2018) Penguatan Produk Tas Tanggulangin Sidoarjo. Jurnal Pengabdian Masyarakat Pambudi, 2 (1). pp. 42-47. ISSN 2615-7713
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Abstract
The purpose of this public service program is to empower the Kartika Utama SMEs and Schonheit Goods SMEs as SMEs that partner with each other in marketing bag products. Kartika Utama SMEs as an SMEs that produces bags, while Schonheit Goods SMEs as an SMEs that markets bag products from Kartika Utama SMEs. The problems faced by these two SMEs are related to file archiving, product packaging, and production that still need to be improved, as well as opportunities to utilize the internet in the framework of better marketing. The method of implementing this public service program is training, mentoring SMEs, and creating websites to market bag products produced. The results of dedication to strengthening SMEs in two fields, namely production and marketing with emphasis on online marketing Keyword: bag products, internet, marketing, online marketing
| Item Type: | Article |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS |
| Divisions: | Lecturer |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 06 Sep 2022 04:57 |
| Last Modified: | 06 Jun 2023 04:04 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/7679 |
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