Salam, Karta Negara and Taufiq, Muh. Imam (2020) Decision on the Utilization of Digital Payment in Millennial Generation Based on Perceived Experience. In: The 2nd International Conference on Business and Banking Innovations (ICOBBI) 2020, 14 - 15 Agustus 2020, STIE Perbanas Surabaya.
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44. Decision on the Utilization of Digital Payment in Millennial Generation Based on Perceived Experience.pdf Download (1MB) | Preview |
Abstract
This essay elaborated the relationship between perceived experience and utilization of digital payments by focusing on the millennial community in Makassar City. Specifically, this study identified the effect of perceived experience variable on the increase of digital payments utilization. The study was designed using an associative research method with simple linear regression analysis. The results showed that perceived experience influences millennials decision in Makassar City in using digital payment. This result can be used as a reference for business owners in developing marketing strategies related to the convenience of payment by consumers.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT |
| Divisions: | ICOBBI (International Conference of Business and Banking Innovations) |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 14 Oct 2020 02:02 |
| Last Modified: | 20 Oct 2020 04:50 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/6202 |
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