Susanti, Agustin Tri (2017) Pengaruh Persepsi Manfaat, Persepsi Kemudahan Dan Kepercayaan Terhadap Keputusan Menggunakan Mobile Banking Bank Central Asia di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
This study aims to describes, does the benefit of bank BCA has a significant effect on the decision to use mobile banking in Surabaya, does the ease of bank BCA has a significant effect on the decision to use mobile banking in Surabaya, does the trust of bank BCA has a significant effect on the decision to use mobile banking in Surabaya. Do the benefit, ease, and trust have a significant effect on the decision to use mobile banking in Surabaya. The population in this study are customers of bank BCA in Surabaya. The selected sampel is the mobile banking in Surabaya using the mobile banking BCA Surabaya., wich is calculated using purposive sampling and runt into 110 respondents. The type of data used in this study is the primary data type. Data colletion method used in this study is through the distributions of questionnaires. The method of analysis used in the study is by using multiple linear regression method. The results of this study explain the perception of benefits and trust simultaneously have a significant influence on the decision using mobile banking BCA in Surabaya, while the variable does not have a significant influence on the decision using mobile banking in Surabaya, because the variable is not a major factor for them determine mobile usage Banking Key words: Keywords: Benefit, Ease and Trust
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.12 - BANKS & BANKING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 15 Jan 2020 04:31 |
| Last Modified: | 15 Jan 2020 04:31 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/6082 |
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