Ashari, Nadia Fidy (2019) Pengaruh Kegunaan dan Risiko terhadap Kepuasan Nasabah dengan Moderasi Religiusitas pada Mobile Banking Bank BCA Syariah di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
The purpose of this study is to examine the extent of the effect of usability, risk on customer satisfaction by moderating religiosity in BCA Syariah mobile banking. This research methodology uses one hundred thirty (130) respondents collected through questionnaires in the city of Surabaya. Respondents' responses were analyzed using descriptive analysis through SPSS 16.0 and statistical analysis through WarpPLS 6.0. The analysis shows that the use score has a positive effect on satisfaction and risk has a negative effect on satisfaction. The role of moderating religiosity has a negative effect between usability on satisfaction. The practical implications of this research are for BCA Syariah Bank to develop its strategy in the future, especially as an evaluation of bank performance so far in the national Islamic banking competition, and can provide important information to banks to be able to build uses that have an impact on satisfaction and risk by moderating religiosity to increase the use of mobile banking. Keyword: Mobile Banking, Usefulness, Risk, Satisfaction, Religiosity
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.12 - BANKS & BANKING |
| Divisions: | Bachelor of Islamic Economic |
| Depositing User: | NADIA FIDY ASHARI |
| Date Deposited: | 20 Sep 2019 08:07 |
| Last Modified: | 20 Sep 2019 08:07 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/4628 |
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