PRATIWI, CITRA MEGA (2016) PENGARUH PERSEPSI MANFAAT, RISIKO, KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN MENGGUNAKAN KARTU KREDIT BANK BNI DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
The whole Bank in Indonesia now use credit cards to pay tools one of which is Bank BNI. Most customers complained that their interest payments on their bills. But the banks do not ignore it. Many customers are finally dismissing the credit card from the bank BNI, due to various factors. This study aimed to analyze the influence of perceived usefulness, perceived risk, and perceived ease of use on the decision to use a credit card BNI in Surabaya. This study uses quantitative data analysis and use of data collection methods questionnaire. This study was a causal research. The populations in this study are bank customers in BNI Surabaya who are using credit cards as much as 100 respondents. The analysis technique used in this research is multiple regression analysis. The results in this study show that (1) perceived usefulness has an influence on decision to use a credit card; (2) perceived risk has an influence on decision to use a credit card; (3) perceived ease of use has an influence on decision to use a credit card; (4) perceived usefulness, perceived risk, and perceived ease of use has an influence simultaneously on decision to use a credit card. Keywords: perceived usefulness, perceived risk, perceived ease of use, decision to use a credit card
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.17 - BANKING SERVICES |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 28 Aug 2017 10:16 |
| Last Modified: | 28 Aug 2017 10:16 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/2233 |
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