HANDAYANI, OKTAVIA (2013) PENGARUH OVERCONFIDENCE, MENTAL ACCOUNTING, POSISI KEKAYAAN TERHADAP RISK PROPENSITY DAN RISK ATTITUDE PADA INVESTOR PASAR MODAL DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
The objective of this study is to determine the effect of overconvidence,mental accounting, wealth position to the risk propensity and risk attitude of capital market investors in Surabaya. The population in this study is the investors in Surabaya who invested their funds in stocks, bonds, and mutual funds. Data was collected by survey method. This study used non-probability sampling or nonrandom sampling and analized by Structural Model test tool GSCA (Generalized Structured Component Analysis). The result of the study found that mental accounting has significant negative effect on risk propensity and overconfidence has positive significant to risk propensity. But, wealth position has no significant to risk propensity. This study also proves that risk propensity has positive significant to risk attitude. Key Word : Risk Propensity, Risk Attitude, Overconvidence, Mental Accounting,Wealth Position.
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 15 May 2017 08:10 |
| Last Modified: | 15 May 2017 08:10 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/1202 |
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