Riqqoh, Abdullah Khoir (2023) Peranan Identitas Visual Berupa Logo Pada Umkm Andyni Collection. TANRA, Makassar.
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Abstract
Andyni Collection is a Micro, Small and Medium Enterprises (MSMEs) in the city of Surabaya and is engaged in fashion, especially women's fashion bags, batik cloth combinations. Unfortunately, the people do not know about Andyni Collection, because of lack of promotion and lack of visual identity that is easily recognized by the public. This study uses a qualitative approach. While sampling uses non-probability sampling techniques with purposive sampling method. Data collection uses interview, observation and literature studies methods. This study concludes, that brand identity and promotion that is right on target is needed so that people easily recognize the product. Key Words: Designing, Corporate Identity, MSMEs Andyni Collection
| Item Type: | Other |
|---|---|
| Subjects: | 700 - ARTS & RECREATION > 760 - 769 GRAPHIC ARTS |
| Divisions: | Lecturer |
| Depositing User: | ABDULLAH KHOIR RIQQOH |
| Date Deposited: | 24 Jan 2024 23:42 |
| Last Modified: | 24 Jan 2024 23:42 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/11963 |
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