Artamevia, Meuntiasari (2023) Faktor-Faktor Pengambilan Keputusan Investasi Dengan Perilaku Herding Behaviour Sebagai Pemoderasi. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
This study aims to analyze and determine the factors that influence investment decision making with herding behavior as a moderating variable. The factors in this study are using risk perception, illusion of control, and overconfidence as the X variable, investment decision making as the Y variable, and herding behavior as the moderating variable (Z). This research method is to use quantitative methods with primary data obtained from questionnaires that are measured using a Likert scale of 1 to 5. The population used in this study were college students in the city of Surabaya. The method used in sampling is probability sampling. The data used is primary data collected using an online questionnaire. The data analysis technique in this study used Partial Least Square Structural Equation Modeling (PLS-SEM) with WarpPls 8.0 software. The results of this study indicate that risk perception, illusion of control, and overconfidence have a significant positive effect on investment decision making, herding behavior can moderate the effect of risk perception on investment decision making, herding behavior can moderate the effect of illusion of control on investment decision making, and herding behavior can moderate the effect of overconfidence on investment decision making, but not in line with the hypothesis.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 657 - ACCOUNTING 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 657 - ACCOUNTING > 657.042 - FINANCIAL ACCOUNTING |
| Divisions: | Bachelor of Accountancy |
| Depositing User: | MEUNTIASARI ARTAMEVIA |
| Date Deposited: | 28 Apr 2023 02:30 |
| Last Modified: | 28 Apr 2023 02:30 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/10442 |
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