Kusuma, Fajar (2022) The Effect Of Brand Loyalty, Brand Attitude, And Attitudes On Brand Credibility On Purchase Intention Of Samsung Handphone Products In Surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
The purpose of this study was to examine the effect of brand loyalty, brand attitudes, and attitudes on brand credibility on purchase intentions for Samsung mobile products in Surabaya. The sampling technique used in this study was purposive sampling with a sample of 100 people from Surabaya using Samsung mobile phones. The analytical method used is a quantitative method with descriptive analysis. The results of this study state that brand loyalty has no significant effect on consumer purchase intentions for Samsung cell phone products in Surabaya. Partially, it shows that brand attitudes have a significant effect on consumer purchase intentions for Samsung mobile phones in Surabaya. Partially, brand credibility has a positive and significant effect on consumer purchase intentions for Samsung mobile phones in Surabaya. Keywords : Brand Loyalty, Brand Attitude, and Brand Credibility
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS |
| Divisions: | Bachelor of Management |
| Depositing User: | FAJAR KUSUMA |
| Date Deposited: | 14 Dec 2022 04:32 |
| Last Modified: | 14 Dec 2022 04:32 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/9901 |
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