Retnowati, Lusi Dwi (2022) Strategi Pemasaran Aplikasi Mobile Banking Muamalat DIN (Digital Islamic Network) pada Bank Muamalat Indonesia Kantor Cabang Malang. Diploma thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
Mobile banking is a technology that is currently developing very rapidly, so banks must do marketing quickly and well so that all customers can use the mobile banking facility. Marketing carried out by banks must have a good marketing strategy. The design of the research method used is a descriptive qualitative research design with data collection using observation, interviews, and documentation studies. This study discusses the marketing strategy of the Muamalat DIN mobile banking application (Digital Islamic Network) at PT. Bank Muamalat Indonesia Malang Branch Office using two strategies, namely, the strategy through customer service and social media. The two strategies are used by PT. Bank Muamalat Indonesia Malang Branch Office in accordance with the existing marketing mix elements. Keywords : Marketing Strategy, Mobile Banking, Muamalat DIN, Bank Muamalat Indonesia
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | 600 - TECHNOLOGY 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.87 - MARKETING CHANNELS |
| Divisions: | Finance and Banking Diploma > Practice Working Report |
| Depositing User: | LUSI DWI RETNOWATI |
| Date Deposited: | 01 Dec 2022 03:55 |
| Last Modified: | 01 Dec 2022 03:55 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/9849 |
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