RIYADI, DIMAS BAGUS (2015) PENGARUH PERSEPSI KUALITAS, NILAI YANG DIRASA, KEPERCAYAAN PADA MEREK DAN CITRA MEREK TERHADAP NIAT BELI KAMERA DIGITAL SONY DI KOTA SIDOARJO. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
The purpose of this study to determine the effect of perceived quality, perceived value, brand trust, and the brand image of the purchase intention. the focus of this research is the product of a Sony digital camera in the town of Sidoarjo. The method in this research is using quantitative methods by means of SEM (structural equation modeling) the number of respondent data of 100 respondents. The results in this study demonstrate that the perception of quality has a significant positive effect on perceived value, perceived value has a significant positive effect on purchase intentions while brand trust and brand image does not have a significant influence on purchase intentions. Keywords: perceived quality, perceived value, brand trust, brand image, and purchase intention
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 25 Apr 2017 05:05 |
| Last Modified: | 25 Apr 2017 05:05 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/938 |
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