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Implementation of Digital Marketing & Knowledge Transfer of Holland Park Permaculture Products

Biki, Syamsul B and Kango, Umin and Pulukadang, Vetty D (2022) Implementation of Digital Marketing & Knowledge Transfer of Holland Park Permaculture Products. In: The 4th International Conference on Business and Banking Innovations (ICOBBI) 2022.

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Abstract

Business problems are generally related to business capital and infrastructure, especially businesses that fall into the category of small and medium-sized micro enterprises (MSMEs). But the fact that the business of the era of artifiacial intelligence leads more to how our products can dominate market share, especially the Digital market. This research focuses on the implementation of digital marketing and knowledge transfer of Hollandpark permaculture products in the Gorontalo Province. Starting from the stage of diagnosis of problems, determination of the main problem, application testing, management of insights and algorithm and maintenance or transfer of knowledge. The results showed that the implementation of digital marketing using Instagram social media and google my business was able to expand the scope of Sales and Visitors Hollandpark. And the most important thing is that the Hollandpark Manager can run digital marketing independently and more appreciation to the cooperation between researchers and Hollandpark. Keywords: Digital marketing, knowledge transfer, permaculture

Item Type: Conference or Workshop Item (Paper)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: ICOBBI (International Conference of Business and Banking Innovations)
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 27 Jun 2022 02:29
Last Modified: 28 Jun 2022 02:48
URI: http://eprints.perbanas.ac.id/id/eprint/9338

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