Raydanu, RM Duta (2022) ANALISIS HUBUNGAN DAYA TARIK DAN KEPERCAYAAN TERHADAP NIAT MEMBELI DENGAN MEDIASI SIKAP MEREK PADA PRODUK SAMSUNG GALAXY SERIE A DI SURABAYA. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
ARTIKEL ILMIAH.pdf Restricted to Repository staff only Download (613kB) |
|
|
Text
COVER.pdf Restricted to Registered users only Download (1MB) |
|
|
Text
BAB I.pdf Download (505kB) | Preview |
|
|
Text
BAB II.pdf Download (1MB) | Preview |
|
|
Text
BAB III.pdf Restricted to Registered users only Download (954kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (1MB) |
|
|
Text
BAB V.pdf Download (423kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (761kB) |
Abstract
The purpose of this study was to analyze the effect of attractiveness, trustworthiness, brand attitude, and purchase intention of Samsung Galaxy Serie A in Surabaya. The sample in this study were prospective buyers Samsung Galaxy Serie A in Surabaya as many as 160 respondents with a sampling technique using non-probability sampling techniques. The data collection method in this study was carried out by distributing online questionnaires via google form. The data analysis technique in this study uses SmartPLS Version 3.0. The results of the analysis in this study found that Attractiveness has no significant positive effect on Purchase Intention and Trustworthiness has no significant positive effect on Purchase Intention, it was also found that Brand Attitude had a significant positive effect on Purchase Intention,it was also found that Attractiveness mediated by Brand Attitude has a significant positive effect on Purchas Intention and Trustworthiness mediated by Brand Attitude has a significant positive effect on Purchase Intention. Keywords: Attractiveness, Trustworthiness, Brand Attitude, Purchase Intention.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | RM. DUTA RAYDANU |
| Date Deposited: | 17 Jun 2022 08:24 |
| Last Modified: | 17 Jun 2022 08:24 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/9161 |
Actions (login required)
 |
View Item |