Meilasari, Niken (2022) Pengaruh Kecintaan Merek, Loyalitas, Kepuasan, Kepercayaan, dan Ekuitas Merek Terhadap Niat Membeli Konsumen dalam Penjualan Pipa Air Wavin di Lamongan. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
The purpose of this study was to examine and analyze the effect of brand love, loyalty, satisfaction, trust, and brand equity on consumers' purchase intentions in selling Wavin water pipes in Lamongan. The research methodology in this study used 100 samples collected through questionnaires and distributed through social media. Respondents' responses were analyzed using descriptive analysis using SmartPLS. The results of the research show that brand love, brand trust and brand equity have a significant effect on purchase intention, but brand loyalty and satisfaction have no significant effect on purchase intention. The implication of this study is to find out how high the sales of wavin water pipes are in Lamongan. Keywords: Brand Love, Loyalty, Satisfaction, Trust, Brand Equity, Consumer’s Purchase Intention
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | NIKEN MEILASARI |
| Date Deposited: | 15 Jun 2022 07:41 |
| Last Modified: | 15 Jun 2022 07:41 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/9129 |
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