AVIANTO, PRAVESTA (2015) PENGARUH KUALITAS LAYANAN, CITRA MEREK, DAN KEPUASAN PENDENGAR TERHADAP LOYALITAS PENDENGAR WEEKEND RADIO 103.1 GEN FM SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
|
Text
ARTIKEL ILMIAH.pdf Download (740kB) | Preview |
|
|
Text
COVER.pdf Download (782kB) | Preview |
|
|
Text
BAB I.pdf Download (1MB) | Preview |
|
|
Text
BAB II.pdf Download (361kB) | Preview |
|
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
BAB III.pdf Restricted to Registered users only Download (254kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (420kB) |
|
|
Text
BAB V.pdf Download (343kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (1MB) |
Abstract
In this modern era, the need of information is very importand. The need can be satisfied through many medi, such as TV, newspaper and even radio. And each media has certain charakteristics, but they have one similiarity that is giving information and also as media to advertise certain product and service. In the moderanization era with globalization as today, the existence of radio seems to decrease. However, several innovation and creative strategy performed continously by every radio companies, especially with the speed of information owned by radio, every employees and students in several big cities keeps enjoying radio broadcasting. There is phenomena at numbers of weekdays and weekend listeners. In this study, the number of weekend listeners decrease because have not been feel satisfied according to the result taken from respondents by using spss 20.0 for windows. Similiarity modeling style and all assumptions has been confirmed. In the study, the result of service quality and trademark image able to improve listeners loyalty. And listeners satisfaction has influence but not significant on listeners loyalty Keyword : Service Quality, Trademark Image, Listeners Satisfaction, Listener Loyalty
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 21 Apr 2017 07:37 |
| Last Modified: | 21 Apr 2017 07:37 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/905 |
Actions (login required)
 |
View Item |