Wirawan, Megantara Gunaya (2022) Pengaruh E-Wom, Citra Merek Dan Kualitas Produk Terhadap Niat Beli Ulang Pada Produk Smartphone Samsung Galaxy S Series. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
This study aims to determine the effect of e-wom, brand image and product quality on repurchase intention of Samsung Galaxy S series smartphone products in 2022. This type of research is qualitative research with the type of primary data source. The population in this study were students, self-employed and private in Indonesia. The number of samples in this study were 110 people. The results of this study indicate that an increase in e-WOM, an increase in brand image and an increase in product quality have a significant positive effect on repurchase intention on the Samsung Galaxy S series smartphone. Keywords: e-WOM, Brand Image, Product Quality and Purchase Intention
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS 600 - TECHNOLOGY |
| Divisions: | Bachelor of Management |
| Depositing User: | WIRAWAN MEGANTARA GUNAYA |
| Date Deposited: | 21 Jul 2022 02:04 |
| Last Modified: | 21 Jul 2022 02:04 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/8741 |
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