HANDAYANI, VEBRINA (2015) PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP NIAT BELI KONSUMEN DI OUTLET PIZZA HUT DELIVERY DELTA SARI WARU, SIDOARJO. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
This studyaims to determinehow much influence thebrand image and brand truston consumer purchase intention PHD Delta Sari Waru, Sidoarjo. Success with brand Pizza Hut thath as existed in Indonesia since 1984 as well as the back ground of people's lifestyles now that in general the conditions of city traffic jams, busy in the off ice and also a family to gether nessawake in the house. In 2007 PT. Sarimelati Kencana has decided to extend that by opening the outlet store swith the concept ofinter-message service (delivery) and message carry (take away) which is known as the Pizza Hut Delivery (PHD). The sample in this study was 135 respondents. The analytical toolused ismultiple linear regression analysis. Testresultsin this study indicate that the out comevariable of brand image and brand trus tiseligible topurchase thesis intension. The results also showed Adjusted R Square explaine purchase intention can be explained by thein dependent variable sin the regression equationis explained by other variable sout side of the two independent variable sused in this study. Key Word : brand image, brand trust, purchase intention
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 18 Apr 2017 10:37 |
| Last Modified: | 18 Apr 2017 10:37 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/858 |
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