Hubungan Kepercayaan yang Dirasakan, Pembelian Impulsif, dan Niat Membeli Online pada Pelanggan Tokopedia di Surabaya

Iqbal, Achmad Aftisna (2021) Hubungan Kepercayaan yang Dirasakan, Pembelian Impulsif, dan Niat Membeli Online pada Pelanggan Tokopedia di Surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.

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Abstract

In today's digital era, practicality is prioritized in shopping. The change in consumer trends makes third-party companies feel challenged in creating an application that can bridge consumers in shopping practically and effectively. This is one of the reasons Tokopedia is here to become a reliable medium for practical and effective shopping. This study aims to analyze Perceived Trust, Impulsive Purchases and also Online Purchase Intentions in transactions using Tokopedia E-Commerce to customers in Surabaya. This study has 153 valid respondents, where the respondent's data will be processed using the SmartPLS 3.0 test tool with descriptive and statistical analysis (PLS-SEM). The results of this study are that there is a significant relationship between direct lines of Perceived Trust, Impulsive Purchases, and also Online Purchase Intentions for Tokopedia customers in Surabaya. Keywords: Perceived Trust, Impulsive Purchases, Online Purchase Intentions, E-Commerce, Tokopedia.

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: ACHMAD AFTISNA IQBAL
Date Deposited: 03 Feb 2022 05:55
Last Modified: 03 Feb 2022 05:55
URI: http://eprints.perbanas.ac.id/id/eprint/8557

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