Iqbal, Achmad Aftisna (2021) Hubungan Kepercayaan yang Dirasakan, Pembelian Impulsif, dan Niat Membeli Online pada Pelanggan Tokopedia di Surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
|
Text
ARTIKEL ILMIAH.pdf Download (535kB) | Preview |
|
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
C O V E R.pdf Restricted to Registered users only Download (296kB) |
|
|
Text
BAB I.pdf Download (492kB) | Preview |
|
|
Text
BAB II.pdf Download (408kB) | Preview |
|
|
Text
BAB III.pdf Restricted to Registered users only Download (444kB) |
|
|
Text
B A B IV.pdf Restricted to Registered users only Download (408kB) |
|
|
Text
BAB V.pdf Download (181kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (1MB) |
Abstract
In today's digital era, practicality is prioritized in shopping. The change in consumer trends makes third-party companies feel challenged in creating an application that can bridge consumers in shopping practically and effectively. This is one of the reasons Tokopedia is here to become a reliable medium for practical and effective shopping. This study aims to analyze Perceived Trust, Impulsive Purchases and also Online Purchase Intentions in transactions using Tokopedia E-Commerce to customers in Surabaya. This study has 153 valid respondents, where the respondent's data will be processed using the SmartPLS 3.0 test tool with descriptive and statistical analysis (PLS-SEM). The results of this study are that there is a significant relationship between direct lines of Perceived Trust, Impulsive Purchases, and also Online Purchase Intentions for Tokopedia customers in Surabaya. Keywords: Perceived Trust, Impulsive Purchases, Online Purchase Intentions, E-Commerce, Tokopedia.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | ACHMAD AFTISNA IQBAL |
| Date Deposited: | 03 Feb 2022 05:55 |
| Last Modified: | 03 Feb 2022 05:55 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/8557 |
Actions (login required)
 |
View Item |