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PENGARUH FAKTOR DEMOGRAFI TERHADAP PERILAKU INVESTOR DI PASAR MODAL

HALEK, YOHANES (2016) PENGARUH FAKTOR DEMOGRAFI TERHADAP PERILAKU INVESTOR DI PASAR MODAL. Undergraduate thesis, STIE PERBANAS SURABAYA.

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Abstract

Capital market is one of the important components in the current world economy. Capital market acts as liaisons between investors (financiers) with company or government institutions through a financial instrument trading. Capital market is necessary because it provides an investment alternative for investors. Investors in the stock market often show that irrational behavior in making investment decisions. A rational investor would expect a certain return to the level of risk which less than or expect a high return with a certain risk. Selected investments and the amount of funds invested by investors is strongly influenced by the behavior of investors, namely the attitude of investors against the risk that will be faced, whether financiers like risk (risk seekers), avoiding the risk (risk averter), or ignore the risk (risk indifference). The purpose of this study was to examine in depth the influence of demographic characteristics investor on investor behavior (risk seekers, risk averter) in the capital market. Based on the research objectives, this research is an explanatory research. This study was a cross sectional research. Data were collected by using a survey. The population in this study is the investors who invest in the stock market in Surabaya. Technique data analysis consisted of descriptive analysis and inferential analysis (statistical tests), in this study a statistical test used was Logistic Regression. Based on the description of the results of research and discussion, it can be concluded that the demographic characteristics of the investor has a significant influence on the behavior of investors (Risk Seeker, Risk averter) in the capital market. Keywords: Demographic characteristics investors (gender, age, status, education, work, income), behavior investors (risk seeker, risk averter)

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 18 Apr 2017 10:23
Last Modified: 28 Nov 2017 05:04
URI: http://eprints.perbanas.ac.id/id/eprint/849

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