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Strategi Pemasaran Aplikasi Mobile Banking Muamalat DIN (Digital Islamic Network) pada PT. Bank Muamalat Indonesia, Tbk Kantor Cabang Pembantu Nganjuk

Pawestri, Rekian Roro (2021) Strategi Pemasaran Aplikasi Mobile Banking Muamalat DIN (Digital Islamic Network) pada PT. Bank Muamalat Indonesia, Tbk Kantor Cabang Pembantu Nganjuk. Diploma thesis, Universitas Hayam Wuruk Perbanas Surabaya.

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Abstract

The development of the financial technology system also known as financial technology is growing rapidly, so that banks create technology-based financial services, one of which is mobile banking. So that all customers can use the mobile banking application, banks must be aggressive in marketing the application. Marketing is run by banks and must have a good marketing strategy. The research method design used is a descriptive research design with data collection methods using observation, interviews and documentation studies. The study discussed the marketing strategy of the Muamalat DIN mobile banking application at PT. Bank Muamalat Indonesia, Tbk Sub-Branch Office (KCP) Nganjuk East Java. The results showed that Bank Muamalat Indonesia KCP Nganjuk used four strategies, namely the Walk In Customer Marketing Strategy, the By Phone Marketing Strategy, the Marketing Strategy through Socialization and the Marketing Strategy through Social Media. The four marketing strategies used by PT. Bank Muamalat Indonesia, Tbk Nganjuk Sub-Branch Office (KCP), in accordance with the existing marketing mix elements. Keyword: Marketing Strategy, Mobile Banking

Item Type: Thesis (Diploma)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
Divisions: Finance and Banking Diploma > Practice Working Report
Depositing User: REKIAN RORO PAWESTRI
Date Deposited: 15 Sep 2021 07:50
Last Modified: 15 Sep 2021 07:50
URI: http://eprints.perbanas.ac.id/id/eprint/8158

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