Hidayati, Ersa Annisatul (2021) Pengaruh Risiko Keamanan dan Kepercayaan terhadap Niat Menggunakan Kembali dengan Moderasi Religiusitas pada Mobile Payment Aplikasi OVO di Surabaya dan Sidoarjo. Undergraduate thesis, STIE Perbanas Surabaya.
|
Text
A R T I K E L I L M I A H.pdf Download (1MB) | Preview |
|
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
ERSA ANNISATUL HIDAYATI C O V E R.pdf Restricted to Registered users only Download (1MB) |
|
|
Text
B A B I.pdf Download (479kB) | Preview |
|
|
Text
B A B II.pdf Download (804kB) | Preview |
|
|
Text
B A B III.pdf Restricted to Registered users only Download (695kB) |
|
|
Text
B A B IV.pdf Restricted to Registered users only Download (1MB) |
|
|
Text
B A B V.pdf Download (638kB) | Preview |
|
|
Text
L A M P I R A N.pdf Restricted to Registered users only Download (4MB) |
Abstract
The purpose of this study was to examine the effect of security risk and trust on continous intention with moderation of religiosity on the mobile payment application for OVO in Surabaya and Sidoarjo. The number of respondents in this study were 125 respondents who had the criteria of being at least 17 years old, had used OVO services at least 1-2 times in a period of 1 month and were domiciled in the Surabaya and Sidoarjo areas. Techniques for analyzing descriptive data through the SPSS 22.0 program and statistical analysis through the Structural Equation Model (SEM) program based on Partial Least Square (PLS) using the WarpPLS 7.0 program. The results of this study explain that security risk has a negative effect on the continous intention, security risk has a negative effect on the trust of users of the OVO mobile payment application service, trust has a positive effect on the continous intention the OVO application mobile payment service and religiosity can moderate negatively or weaken the relationship of the trust variable towards the continous intention variable the OVO application mobile payment service. Keywords: security risk, trust, continous intention, religiosity.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Islamic Economic |
| Depositing User: | ERSA ANNISATUL HIDAYATI |
| Date Deposited: | 08 Jul 2021 03:53 |
| Last Modified: | 26 Oct 2022 01:45 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/8073 |
Actions (login required)
 |
View Item |