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Analisis Penerimaan Sistem Pembayaran terhadap Keputusan Penggunaan Platform Pembayaran Digital pada Financial Technology (OVO, Dana, dan GoPay)

Kusna, Salma Mamluatul (2021) Analisis Penerimaan Sistem Pembayaran terhadap Keputusan Penggunaan Platform Pembayaran Digital pada Financial Technology (OVO, Dana, dan GoPay). Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

This study aims to determine and analyze the factors that exist in the user's decision or behavioral intentions a digital payment platform in financial technology (OVO, Dana, and GoPay). Exogenous variables in this study include performance expectancy, effort expectancy, social influence, and facilitating conditions. The data used in this research is primary data obtained by distributing questionnaire online. This study used purposive sampling technique with a sample of 206 respondents. Data analysis used in this research is Partial Least Square- Structural Equation Modeling (PLS-SEM) with data analysis techniques using Smart-PLS processed. This study found evidence that social influence, facilitating conditions had a significant positive effect on behavioral intentions. Meanwhile, performance expectancy and effort expectancy have a positive but insignificant effect on behavioral intentions.

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 657 - ACCOUNTING > 657.042 - FINANCIAL ACCOUNTING
Divisions: Bachelor of Accountancy
Depositing User: SALMA MAMLUATUL KUSNA
Date Deposited: 23 Jun 2021 17:51
Last Modified: 23 Jun 2021 17:51
URI: http://eprints.perbanas.ac.id/id/eprint/7995

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