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Pengaruh E-Commerce, Gaya Hidup dan Harga terhadap Keputusan Konsumen dalam Membeli Ikan Arwana di Jawa Timur

Firmansyah, M. Hanif (2021) Pengaruh E-Commerce, Gaya Hidup dan Harga terhadap Keputusan Konsumen dalam Membeli Ikan Arwana di Jawa Timur. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

This study aims to determine the effect of E-Commerce, Lifestyle, Price on Consumer Decisions. This type of research is a purposive sampling technique with a quantitative approach. Sempel in this study amounted to 166 respondents who were in the arowana fish lover community in Central Java. The sampling technique used was SEM-PLS with data collection methods using a questionnaire through Google Form. The analysis used is descriptive analysis and WarpPls which consists of (Outer Model Evaluation) namely Convergent Validity Test, Discriminant Validity Test, Ave Test, Composite Realibility Test and Cronbach Alpha Test and (Inner Model Evaluation) namely R-Squere Value and Bootstrapping Results. The results of this study are E-Commerce, Lifestyle, Prices have a significant positive effect on Consumer Decisions

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: M.HANIF FIRMANSYAH
Date Deposited: 20 Jun 2021 17:31
Last Modified: 20 Jun 2021 17:31
URI: http://eprints.perbanas.ac.id/id/eprint/7966

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