Search for collections on Perbanas Institutional Repository

PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN PROGRAM LOYALITAS TERHADAP LOYALITAS PELANGGAN KOBER MIE SETAN CABANG SURABAYA

CHANDRARINI, MEGA (2015) PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN PROGRAM LOYALITAS TERHADAP LOYALITAS PELANGGAN KOBER MIE SETAN CABANG SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.

[img]
Preview
Text
ARTIKEL ILMIAH.pdf

Download (1MB) | Preview
[img]
Preview
Text
COVER.pdf

Download (599kB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (54kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (197kB) | Preview
[img] Text
BAB III.pdf
Restricted to Registered users only

Download (138kB)
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (200kB)
[img]
Preview
Text
BAB V.pdf

Download (79kB) | Preview
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (1MB)

Abstract

This study aims to determine whether there was an effect service quality, customer satisfaction and programs loyalty on customer loyalty Kober Mie Setan Surabaya branch. The main focus of this study is three independent variables (service quality, satisfaction customers, and loyalty programs) and dependent variables loyalty customer. The sampling technique used was judgment sampling. The research instrument was a questionnaire distributed to 74 respondents. By using uses multiple regression analysis with SPSS 19 for windows, The results showed that the service quality variables and satisfaction customers did not have a significant effect on loyalty customers. While the loyalty program variable has a positive effect on customers loyalty Keywords: Service Quality, Customer Satisfaction, Program Loyalty and Customer Loyality

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 16 Apr 2017 23:46
Last Modified: 16 Apr 2017 23:46
URI: http://eprints.perbanas.ac.id/id/eprint/784

Actions (login required)

View Item View Item